VFA's Blog

May 13, 2015

This is the third article in a series that focuses, basically, on how our brains are wired in a way that misleads us to make poor business decisions.  The first two articles can be found here and here.  Though we humans have learned to gather and utilize facts, data, e...

May 5, 2015

Cognitive Biases in the Wine Industry, Part 2: Confirmation Bias


This is the second article in a series that focuses on how our brains, which are still wired to deal with Neolithic tasks, often mislead us into making poor business decisions.  Though we have learned to...

April 29, 2015

In my line of work there is, of course, an enormous emphasis on data, facts, evidence and logic.  These are the fundamentals of making the best business decisions.  But we, as humans, are wired to skew, ignore or react to these inputs in ways that keep us from making o...

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Stay tuned to VFA's blog to follow grape price trends and for information and advice relevant to the business of running a vineyard.  You can browse articles to the left, via the pull-down archive menu or by searching for specific article tags.

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