VFA's Blog

April 23, 2019

Work is getting to be really busy.  I've realized that, though I really focus on forecasting, this industry has a lot of need for more customized or generalized financial help.  And I build really great financials.  So, I've been lucky to get to do that for a lot of yo...

April 17, 2019

Update (4:43p, 4/18/19):  The Lake County Winegrowers Association e-mailed me with some more information:

"Thanks to a near-perfect growing season in 2018, the crop was big everywhere in California, including in Lake County. 2018 prices varied slightly in comparison to...

April 16, 2019

I've been looking for new regions to sell my services in.  I love Sonoma and Napa, but I enjoy getting clients from other regions.  Last year, I made public forecasts for Washington, Oregon and Lake County grape prices.  With the Crush Report released, I'm startin...

December 6, 2018

Well, I’ve thrown a lot out at you in this series of blog posts.  The grape market cycle might be grinding to a halt!  A recession is coming!  The labor market is tight and poses a risk to future profitability!  That’s a lot of doom and gloom.   But now I’m ready to s...

March 11, 2015

Sonoma County Zinfandel Update


In 2013, District 3 Zinfandel sold for an average of $2498.88 per ton.  In case you’re not familiar with the USDA’s pricing districts, District 3 consists of Sonoma and Marin Counties.  I had predicted that average price per ton woul...

February 25, 2015

Though I’m waiting for the final crush report numbers to assess my projections’ accuracy, I wanted to go back to one projection, in particular.  District 3 (Sonomarin) Chardonnay was a bit of a question for me, though not as enigmatic as Anderson Valley Pinot and Lake...

February 5, 2015

Projections vs. Forecasts


On this blog, I regularly use the terms “projection” and “forecast.”  Unfortunately, I use them rather interchangeably.  There is an important difference between them and I’ll explain it in this blog post, with the hope that I better sear the...

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Stay tuned to VFA's blog to follow grape price trends and for information and advice relevant to the business of running a vineyard.  You can browse articles to the left, via the pull-down archive menu or by searching for specific article tags.

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