VFA's Blog

July 10, 2019

Long-term grape contracts require a mechanism to dictate price throughout the term of the contract.  These mechanisms can make an enormous difference in the profitability of the contract for both sides.  The chart below is an illustrative case study.  It assumes a thre...

July 16, 2015

As part of my push to release graphs I have made to the industry for their use, I am posting this graph that shows for five top varietals, what the average price per ton was in District 3, the average tons per acre and the total revenue per acre.  District 3 is Sonomar...

March 11, 2015

Sonoma County Zinfandel Update


In 2013, District 3 Zinfandel sold for an average of $2498.88 per ton.  In case you’re not familiar with the USDA’s pricing districts, District 3 consists of Sonoma and Marin Counties.  I had predicted that average price per ton woul...

May 6, 2014

In the last blog post, we took a look at where statewide winegrape prices are going. That analysis requires looking at many different grape types, across varieties and appellations. In this post, we’ll look at a specific case: Sonoma County zinfandel. In fact, we’ll lo...

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