Using the Grape Data Tool to Evaluate the Dynamics of the North Coast's Highest-Priced Grapes, Plus a Primer on Percentile-Linked Pricing

May 30, 2018

In my continuing push to get people to use my free Grape Data Tool, I've made another tutorial video.  This one shows how to use the AllPercentile macro to explore percentile pricing.  Specifically, it focuses on how the top several percent of Cabernet Sauvignon grapes sold in each Pricing District relate to the average Cabernet Sauvignon price for the region.  It also includes a bit of education on how percentile pricing works and how it can relate to grape purchase contracts.  In the video, I look at Lake, Mendocino, Napa and Sonoma Counties.  

 

Tomorrow I hope to put up a blog post with a written summary of the findings.  Note that I make a mistake in the video, looking at Lake County prices, where I confuse the large number of grapes sold at $3300 for those sold at $3500.  The mistake is irrelevant to any conclusions or analysis.

 

A direct link to the video can be found here:

Direct Link

 

A permanent link to all of the Grape Data Tool Tutorials can be found here:

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Listened to while writing this:

"Marian," Nouvelle Vague cover of the original from The Sisters of Mercy

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