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Gabriel's Qualifications 

Gabriel I. Froymovich has worked as a business and financial consultant for the wine industry since 2009.  His emphases are on forecasting, strategic investments in vineyards, AVA valuations, financial planning and analysis and the use of data to improve vineyards' returns on investment.  Gabriel regularly has articles published in and is quoted in various periodicals.  He is also frequently invited to speak at industry events, grower organizations and in front of university classes. 

He holds a B.A. from Goucher College and an MBA from the University of California at Davis with an emphasis on the economics of the wine industry.  In addition, he has studied viticulture at Santa Rosa Junior College; winemaking and vineyard taxation and accounting at the University of California at Davis Extension; and wine evaluation through the International Court of Master Sommeliers.

Prior to becoming a consultant, Gabriel worked his way up the ranks in the wine industry.  He started out working in retail and tasting room sales and as an associate winemaker.  He has worked as a tasting room manager and produced wine for his own brand, “Hooper 206 Vintners.”   As a vineyard manager, he directed operations for a 110-acre vineyard in the North Coast. 


I am a member of (yes, I've switched out of the obligatory third-person):


  • The International Institute of Forecasters;

  • The Sonoma County Viticultural Technical Group;

  • The Healdsburg Forever Foundation Grants Committee;

  • The Healdsburg Community Nursery School Board of Directors;

  • The North Bay Rapid Response Network.

Selected Press:

Authored articles:

Wines & Vines: Should Growers Make Bulk Wine?

Wines & Vines: How to Get the Most Out of an AVA Appraisal

Wines & Vines: Growers Should Prepare for Lean Times Ahead

Practical Winery & Vineyard: 2012 Wine Industry CEO Survey - Renewed Optimism Despite Labor/Grape Shortage

Wine Industry Advisor: Review of the 2014 Final Crush Report (Overview)

Wine Industry Advisor: Review of the 2014 Final Crush Report (North Coast)

Wine Industry Advisor: Review of the 2014 Final Crush Report (Central Coast and Southern California)

Wine Industry Advisor: Review of the 2014 Final Crush Report (California Interior)

Press Democrat: Keeping the Grape Debate in Perspective



Quoted articles:

Press Democrat: Wine Country vintners curious but wary of cannabis industry

Wine Business Monthly: Budgeting: Grapes

NPR's The Salt: The 'Sideways Effect'

Food & Wine: "How Sideways is Still Effecting the Wine Industry"

Napa Valley Register: "Who Owns the Most Vineyards?"

Press Democrat: "The Future of Pinot Noir?"

North Bay Business Journal: "Wine grape growers in Solano's Suisun, Green valleys seek change in key California crop pricing report"


Favorite Speaking Engagements (in no particular order):

  • California Association of Winegrowers;

  • Wine Industry Financial Symposium;

  • Vineyard Economics Seminar;

  • Coombsville Vintners & Growers;

  • El Dorado Wine Grape Growers Association;

  • Lake County Wine Growers Board of Directors;

  • Sonoma State University MBA Program's Global Wine Business course;

  • Taxation and Accounting for the Small Vineyard, UC Davis Extension.

I Have Participated in the Turrentine Brokerage Crop Contest Since 2016:

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