NPR Article on Sideways
Kristen Hartke quoted me a bunch for a good article about the "Sideways Effect" for NPR's The Salt: http://www.npr.org/sections/thesalt/2017/07/05/535038513/the-sideways-effect-how-a-wine-obsessed-film-reshaped-the-industry.
One note: I mis-spoke to the author. She quoted me as stating that total wine production in California has only increased by 7-8% in California, but 170% for Pinot Noir. Those numbers are for total wine GRAPE production.