I am continually creating forecasts for clients: land prices, expenses, acreage numbers, labor rates, revenue and, especially, grape prices. But those forecasts can be narrowly focused. For instance, a client may want a forecast for the 80th percentile price for Pinot Noir in Sonoma County. That means I spend a great deal of time looking at specific segments of the West Coast wine grape market. As I have discussed before, we humans have a huge design flaw: our tendency to
Today, I'm waiting on a couple pieces of projects, giving me some "down time" to work on some of the continual analysis I do of the wine grape market. I just got inspired to share some insights and methods with my readers. This based off my question to myself "Where is the wine industry is going over the next few years?" Now, before I begin, a couple of caveats: I focus largely on coastal regions, especially the North Coast - keep that in mind when you interpret this blog
In a previous post, I put up a new Grape Data Tool tutorial video explaining how to use the tool to evaluate Cabernet Sauvignon prices by percentile. The tutorial focused on Mendocino, Lake, Sonoma and Napa Counties. In previous blog posts, I shared some findings on Cabernet Sauvignon from Lake, Mendocino and Sonoma Counties. This post will look at the economics of District 4 (Napa County) Cabernet Sauvignon pricing by percentile level. Sorry, by the way, to anyone who has
Stay tuned to VFA's blog to follow grape price trends and for information and advice relevant to the business of running a vineyard. You can browse articles to the left, via the pull-down archive menu or by searching for specific article tags.