So, saw this post from the Wine Curmudgeon the other day: Are Americans turning away from wine? In the post, the Wine Curmudgeon cites a Gallup poll indicating that only 30% of Americans indicate that their preferred alcoholic beverage is wine, the lowest number in 14 years. The Curmudgeon then goes on to let us know that this is because of premiumization and craft beer, along with the increase in the proportion of Americans who don't drink. Is the Curmudgeon right? Maybe
I was quoted in the August Wine Business Monthly. Here are the quotes: 'As an example, Gabriel Froymovich of Vineyard Financial Associates wrote in an email, “… Most likely 2018 will be a watershed year for coastal grapes…I think the industry should be prepared for our highest prices yet in 2018 for grapes that have strong demand. Many of those grapes are
likely to see prices soften sometime soon after that.”' and... 'VFA’s Froymovich noted “Price trends will continue to var
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