Since 1994, Cabernet Sauvignon's share of Napa vineyard land has increased by roughly 50%. Other red Bordelais varieties have, as a category, seen a very similar shift, as you can see in the chart below. I know it's hard to see - Wix's blog setup is sub-par - so you'll have to zoom in to read the chart or try right-clicking to download it. If you'd like the original, just let me know. Over the past five years or so, the increase in vine-share dedicated to red Bordelais var
In May I presented at the Vineyard Economics Seminar. One topic I focused on was the paradox of the continuing concentration on Cabernet Sauvignon in Napa. The graph below shows the total percentage of Napa acreage that is Cabernet Sauvignon in purple. Over the past twenty years, Cabernet Sauvignon went from making up 30% or so of all Napa plantings to 42%. That concentration continues to grow slowly, although it is accelerating. In the graph below, we can see that total
This is the third article in a series that focuses, basically, on how our brains are wired in a way that misleads us to make poor business decisions. The first two articles can be found here and here. Though we humans have learned to gather and utilize facts, data, evidence and logic, we do so poorly for innate, biological reasons. Those of us in the wine industry are not exempted from this. If you are regular reader, you know that I am passionate about using facts, data,
In the last post, I shared a one-year projection for Napa Merlot prices. The model only worked when a variable was created to measure the effect of the movie Sideways on the price of Merlot. Years ago, a study was done to measure the effect that the movie had on retail Merlot prices. I thought I would take a crack at determining how much money that movie has cost Merlot farmers. This is not meant to be any sort of definitive study of the issue. I have no interns and this
Today’s grape price projection is Napa Merlot. To me, it’s a grape that is playing tug-of-war with itself, in a statistical sense. On the one hand, it works as a blending grape for Napa Cabernet and Meritage. On the other hand, it works as a varietally-bottled wine. On the one hand, it is a Napa grape and therefore the market is strong. On the other hand, an off-hand, drunken comment from a fictional character played by Paul Giamatti has destroyed the market for Merlot.
Stay tuned to VFA's blog to follow grape price trends and for information and advice relevant to the business of running a vineyard. You can browse articles to the left, via the pull-down archive menu or by searching for specific article tags.