Half of all Napa vineyards may be Cabernet Sauvignon by 2025.
Since 1994, Cabernet Sauvignon's share of Napa vineyard land has increased by roughly 50%. Other red Bordelais varieties have, as a...
The Sideways Effect is Ending. Will Merlot Prices Rise?
This, however, is the strongest quantitative evidence, short of surveys or studies of individual buyer behavior, that I can think of indicat
The Napa Paradox - Cabernet vs. Diversification by the Numbers
In May I presented at the Vineyard Economics Seminar. One topic I focused on was the paradox of the continuing concentration on Cabernet...
Cognitive Biases in the Wine Industry, Part 3
This is the third article in a series that focuses, basically, on how our brains are wired in a way that misleads us to make poor...
Sideways 10 Years On: The Cost to Merlot Farmers Has Been More than $400M
In the last post, I shared a one-year projection for Napa Merlot prices. The model only worked when a variable was created to measure...
Napa Merlot Prices for 2014
Today’s grape price projection is Napa Merlot. To me, it’s a grape that is playing tug-of-war with itself, in a statistical sense. On...
