Cognitive Biases in the Wine Industry, Part 3
This is the third article in a series that focuses, basically, on how our brains are wired in a way that misleads us to make poor...
Sideways 10 Years On: The Cost to Merlot Farmers Has Been More than $400M
In the last post, I shared a one-year projection for Napa Merlot prices. The model only worked when a variable was created to measure...
