Cognitive Biases in the Wine Industry, Part 3
This is the third article in a series that focuses, basically, on how our brains are wired in a way that misleads us to make poor business decisions. The first two articles can be found here and here. Though we humans have learned to gather and utilize facts, data, evidence and logic, we do so poorly for innate, biological reasons. Those of us in the wine industry are not exempted from this. If you are regular reader, you know that I am passionate about using facts, data,
Opinions on Lew Perdue and the Wine Institute
So, this is one of those rare posts of mine that is not based on solid facts and data. That does not mean that it's not right, just that I'm not citing objective data. It's pure opinion. Hopefully, that means that it will be less befuddling and soporific than my typical post. I'm glad to see that Lew is needling the Institute. The Institute does a lot for us and is basically the only game in town when it comes to lobbying for wineries. We need them to talk to politicians
